Coffee product trends

In recent years, the characteristics of ready-to-drink coffee have changed from [fragrance to mellow" to [cool and refreshing".

According to a report by an authoritative organization in the market research, 19% of the world's new coffee products in 2018 are ready-to-drink iced coffee. In 2015, this ratio was still 16%. This reflects the consumer's love for a refreshing product.

The proportion of drinking iced coffee is increasing because young consumers prefer the refreshing taste of this formula," an authoritative research agency wrote in the report. [Ready-to-drink coffee also proves itself to be a more suitable formula for innovation. Other hot drinks coffee has an advantage and can give manufacturers more space to play. "

Iced coffee is popular in the US market, growing at least 10% annually from 2013-2018. Cold Extract Coffee is a high-end product in this category and is growing rapidly in the US market. In 2018, 56% of the ready-to-drink coffee in the US market was cold-collected coffee, an increase of 38% over the previous year.

Young consumers don`t have the habit of drinking hot coffee for the previous generation. The acceptance of ready-to-drink coffee is even higher. 68% of American consumers aged 18-34 will drink ready-to-drink coffee, the entire adult consumer group. The ratio is 43%," said an authoritative expert.

The development of ready-to-drink coffee in the Asian market is also very strong. Typically, outside Japan, an authoritative organization predicts that the average annual growth rate of ready-to-drink coffee in the Chinese market will remain at 20% in the next five years, squeezing more fresh ground coffee market.

In contrast, Europe was slightly behind in this round of coffee breakouts. In France and Italy, which have always advocated [pure coffee", only 3%-4% of consumers buy iced coffee. Consumers in Spain are more accepting of iced coffee than their neighbors, but only 10% of consumers prefer iced coffee.