Development and market situation of kitchen equipment social industry

From the 20th century, 80 years, a short period of 20 years of development, kitchenware industry has become a sunrise industry, entering a qualitative period from rapid growth to maturity. Nowadays, the social environment continues to be bad, people's awareness of environmental protection is gradually strengthened, and the environmental protection performance of the kitchen equipment products of the hotel is paid more and more attention. The environmental protection of large-scale and large-scale environmental protection is imperative. The environmental protection reform of the kitchen equipment industry in the hotel is the general trend. Taking environmental protection and rectification work as an opportunity to eliminate some enterprises with irregular production is also beneficial to the long-term development of the industry. At present, the development characteristics of the kitchen equipment industry are: large market scale, complicated sales system, redundant management structure, and messy brands. Kitchen equipment enterprises must take innovation as the core competitiveness, innovate design to meet consumers' product demands, and also advocate brand-oriented long-term development route, fundamentally solve all problems one by one, so as to ensure the kitchen equipment market can be Continued development.

With the improvement of living standards, people pay more and more attention to brand awareness. Therefore, kitchen equipment enterprises can only gain the favor of consumers by taking the brand strategy route of industrialization, marketization, specialization and domainization, and thus achieve outstanding results. . In recent years, the domestic and international kitchen equipment market competition has become increasingly fierce. Although kitchen equipment enterprises have begun industrial transformation, optimization and upgrading, but due to the old concept of production constraints, some SMEs still stay At the level of pursuit of quantity, product quality is difficult to guarantee. Even some small enterprises completely ignore the quality and hit the "low price card", which not only disturbs the development of the normal kitchen equipment market, but also has a negative impact on the entire industry.

In addition, more and more companies have developed differentiated products based on customer needs, highlighting the effect of novelty and helping to stimulate consumption. It is worth mentioning that the management structure of many kitchen equipment enterprises is very unreasonable, which leads to the loss of human resources, and the product marketing results are not satisfactory. Therefore, kitchen equipment enterprises must strengthen internal management, suggest a scientific and systematic management mechanism, and establish a good corporate image. The inner culture is deeper in product service, so that the brand connotation of products is more abundant, and finally the product brand is started. Take the road of brand development. In addition to the problems and solutions described above, there are still many problems that need to be addressed and to be solved. This requires kitchen equipment companies to make specific analysis based on their own development and market. Environmental rectification will speed up the reshuffle of the industry. The original price hike of raw materials has made the kitchen equipment industry in a difficult situation. In the harsh environmental rectification work, the entire hotel kitchen equipment industry is facing another new challenge. The situation of SMEs will be More and more difficult, many companies have felt the polarization of "stronger and weaker". I believe that the new market that is actively explored by kitchen equipment companies will definitely be a brand new development platform, and the future kitchen equipment market will still be small.